Uberleben

Founded in 2016 in Bonners Ferry, Idaho, Uberleben takes its name from the German word meaning "to survive" or "to live well"—a philosophy that perfectly encapsulates the brand's mission. Created by founder Tim Garcia, the company emerged from a desire to reconnect outdoor enthusiasts with nature through the ancient craft of fire-making, elevating it with modern materials and engineering.

Uberleben specializes in premium ferrocerium fire starters and bushcraft tools designed for wilderness survival and outdoor cooking. The brand's flagship products feature their proprietary Sånft-korr alloy, a specialized ferrocerium formulation that sets their fire starters apart in both performance and durability. Beyond fire-making tools, their product line includes outdoor cooking gear and essential bushcraft equipment, all engineered to withstand demanding backcountry conditions.

The brand has earned recognition within the outdoor community for raising quality standards in firecraft equipment. According to Tested in Idaho, Überleben has set a new standard for ferrocerium quality, establishing themselves as innovators in a category often overlooked by mainstream outdoor brands. Commercial photographer Anthony Awaken has relied on Uberleben as his go-to firestarter since 2018, noting its extensive use in harsh winter survival classes where reliability is non-negotiable.

The company's growth trajectory reflects increasing appreciation for specialized fire-making tools among serious outdoorsmen. Skillset Magazine notes that Uberleben has grown from niche bushcraft brand to respected name in modern firecraft, a testament to their commitment to quality and innovation. By focusing on a specific aspect of outdoor survival and executing it exceptionally well, Uberleben has carved out a distinctive position in the competitive outdoor gear market, appealing to both survival instructors and weekend adventurers who refuse to compromise on their essential fire-starting equipment.